26 Feb 2021

The Who Sell Out : Super Deluxe Edition and more!

SUPER DELUXE EDITION OF THE CLASSIC GROUNDBREAKING ALBUM
112 TRACKS ACROSS FIVE CDS & TWO 7” VINYL SINGLES
FEATURING 47 UNRELEASED TRACKS INCLUDING 14 UNHEARD PETE TOWNSHEND DEMOS
80-PAGE HARD BACK BOOK WITH NEW LINER NOTES BY PETE TOWNSHEND AS WELL AS RARE POSTERS, INSERTS & MEMORABILIA
RELEASED 23 APRIL ON UMC/POLYDOR

ORDER HERE https://thewho.lnk.to/SellOutBoxPR

 PETE TOWNSHEND DEMOS THREE TRACK UNRELEASED EP
AVAILABLE NOW ON ALL STREAMING PLATFORMS
LISTEN TO PETE TOWNSHEND’S DEMO FOR ‘PICTURES OF LILY’ HERE

https://thewho.lnk.to/PicturesOfLilyDemo

“We were hoping to get free Jaguars. We got fifty free tins of baked beans.” ~ PETE TOWNSHEND, 2020

Initially released in December 1967 and described latterly by Rolling Stone as ‘The Who’s finest album’ The Who Sell Out reflected a remarkable year in popular culture. As well as being forever immortalised as the moment when the counterculture and the ‘Love Generation’ became a global phenomenon and ‘pop’ began metamorphosing into ‘rock’.

The new Super Deluxe Edition of The Who Sell Out features 112 tracks, 47 of which are unreleased, an 80-page, hard-back full-colour book, including rare period photos, memorabilia, track by track annotation and new sleeve notes by Pete Townshend with comments from the likes of Pete Drummond (Radio London DJ), Richard Evans (designer) and Roy Flynn (the Speakeasy Club manager).

The Super Deluxe package also includes nine posters and inserts, including replicas of the 20” x 30” original Adrian George album poster, a gig poster from The City Hall, Newcastle, an eight-page programme from The Who’s October ’67 show at the Saville Theatre, a business card for the Bag o’ Nails club, Kingly Street, a Who fan club photo of the group, a flyer for Bath Pavilion concerts including The Who, a crack-back bumper sticker for Wonderful Radio London, Keith Moon’s Speakeasy Club membership card and a 1968 Who Fan Club newsletter.

As a taster for the set, an EP of Pete Townshend’s previously unreleased demos has today been released on all streaming services including ‘Pictures Of Lily’ (new remix, previously unreleased), ‘Kids! Do You Want Kids?’ (aka ‘Do You Want Kids, Kids?’)  (previously unreleased), and ‘Odorono’ (previously unreleased).

The Who Sell Out was originally planned by Pete Townshend and the band’s managers, Kit Lambert and Chris Stamp, as a loose concept album including jingles and commercials linking the songs stylised as a pirate radio broadcast. This concept was born out of necessity as their label and management wanted a new album and Townshend felt that he didn’t have enough songs.

The ground-breaking original plan for The Who Sell Out was to sell advertising space on the album but instead the band opted for writing their own jingles, paying tribute to pirate radio stations and to parody an increasingly consumerist society.

The homage to Pop art is evident in both the advertising jingles and the iconic sleeve design created by David King, then art director at the Sunday Times, and Roger Law who later created the Spitting Image TV show. The sleeve features four advertising images, taken by renowned photographer David Montgomery of each band member: Odorono deodorant (Pete Townshend), Medac spot cream (Keith Moon), Charles Atlas (John Entwistle) and Roger Daltrey,  Heinz Baked Beans. The story goes that Roger Daltrey caught pneumonia from sitting in the bath of cold beans for too long.

The Who Sell Out is a bold depiction of the period in which it was made, the tail-end of the ‘swinging 60s’ meets Pop art mixed with psychedelia and straight-ahead pop. It’s a glorious blend of classic powerful Who instrumentation, melodic harmonies, satirical lyrical imagery crystallised for what was only the group’s third album. The album’s ambition and scope is unrivalled by The Who, or any other act from that period.

Within the bold concept, were a batch of fabulous and diverse songs. ‘I Can See for Miles’, a top ten hit at the time, is a Who classic. ‘Rael’, a Townshend ‘mini-opera’ with musical motifs that reappeared in Tommy and the psychedelic blast of ‘Armenia City In The Sky’ and ‘Relax’ are among the very best material anyone wrote during the 1960s.

One of the most extraordinary albums of any era, The Who Sell Out is The Who’s last ‘pop’ album. Two years later came Tommy – a double concept album about a deaf, dumb and blind kid.

THE WHO SELL OUT SUPER DELUXE EDITION

A hard slip-case featuring the original album cover artwork front and back containing . . .

• 80-page, hard-back full-colour book, including rare period photos, memorabilia and track-by-track annotation and new liner notes by Pete Townshend with comments from from Pete Drummond (Radio London DJ), Chris Huston (Talentmasters Studio, NYC), Richard Evans (designer), Roy Flynn (Speakeasy Club manager), Arnold Schwartzman (designer) and Andy Neill (Who biographer)

• CD 1  Original mono mix album plus mono As & Bs and unreleased mono mixes

• CD 2 Original stereo mix album plus stereo bonus tracks

• CD 3 Studio out-takes, ‘fly-on-the-wall’ versions of early takes of songs from the album sessions, ‘studio chat’ etc.

• CD 4 The Road to Tommy contains stereo mixes of the studio tracks recorded in 1968 – some previously unreleased – plus 1968 As and Bs mono mixes (all tracks remixed from original 4- and 8-track session tapes in The Who vault)

• CD 5 14 of Pete Townshend’s original demos, previously unreleased and exclusive to this set

BONUS 7” VINYL DISCS:

• Track UK vinyl 45 single of ‘I Can See for Miles’ (early mono mix with single-tracked vocal) b/w ‘Someone’s Coming’ (original UK Track single mix with single-tracked vocal)

• Decca USA vinyl 45 single of  ‘Magic Bus’ (US/UK mono) b/w ‘Dr Jekyll And Mr Hyde’ (original US Decca single mix)

MEMORABILIA:

Nine posters and inserts, including replicas of:

• 20” x 30” original Adrian George psychedelic poster
• Gig poster – City Hall, Newcastle: The Who, Traffic and The Tremeloes
• Eight-page Saville Theatre programme from The Who’s October ’67 show.
• Business card for the Bag o’ Nails club, Kingly Street.
• Fan Club photo of The Who.
• Flyer for Bath Pavilion concerts including The Who.
• Crack-back bumper sticker for Wonderful Radio London.
• Keith Moon’s Speakeasy Club membership card
• The Who Fan Club newsletter

OTHER THE WHO SELL OUT FORMATS;

• 2 LP Deluxe (stereo) vinyl edition featuring the original album and extras highlights from the box set.

• D2C 2LP Deluxe (mono) vinyl version featuring the original album and extras highlights from the box set pressed on coloured vinyl; LP1 Odorono Red / LP2 Baked Beans Orange.

• 2-CD Deluxe Edition 6-panel digipak with a 16-page booklet.

Also available in a variety of digital formats

THE WHO SELL OUT TRACK LISTINGS

THE WHO SELL OUT SUPER DELUXE EDITION

CD ONE: THE ORIGINAL MONO ALBUM

1  Armenia City in The Sky 3:47
2  Heinz Baked Beans 0:58
3  Mary Anne With the Shaky Hand 2:34
4  Odorono 2:30
5  Tattoo 2:48
6  Our Love Was 3:23
7  I Can See for Miles 4:06
8  I Can’t Reach You 3:27
9  Medac 0:56
10  Relax 2:38
11  Silas Stingy 3:03
12  Sunrise 3:04
13  Rael / Track Records run-off groove 5:54

BONUS TRACKS – MONO

14  Pictures of Lily (original UK Track single mix) 2:46
15  Doctor, Doctor (original UK Track single mix) 3:01
16  The Last Time (original UK Track single mix) 2:51
17  Under My Thumb (original UK Track single mix) 2:37
18  I Can See for Miles (original US Track single mix) 4:03
19  Mary Anne With the Shaky Hand (original US Decca single mix) 3:19
20  Someone’s Coming (original US Decca single mix) 2:28
21  Unused Radio London ad / Early Morning… (original 1967 mono mix) 3:04
22  Unused Radio London bulletin link /Jaguar (original 1967 mono mix) 2:50
23  Unused Radio London ad /Tattoo (early alternate mono mix) 3:05
24  Rael (Talentmasters Studio, New York early rough mix) 5:58
25  Sunn Amps promo spots  2:42
26  Great Shakes ad 1:07

Tracks 21, 24 & 25 previously unreleased

CD TWO: THE ORIGINAL STEREO ALBUM

1  Armenia City in The Sky 3:50
2  Heinz Baked Beans 1:01
3  Mary Anne With the Shaky Hand 2:34
4  Odorono 2:35
5  Tattoo 2:54
6  Our Love Was 3:25
7  I Can See for Miles 4:10
8  I Can’t Reach You 3:31
9  Medac 0:57
10  Relax 2:41
11.  Silas Stingy 3:08
12  Sunrise 3:05
13  Rael 5:38

BONUS TRACKS – STEREO

14  Rael Naïve (complete with organ coda ending) 1:38
15  Mary Anne With the Shaky Hand (US single version) 3:27
16  Someone’s Coming 2:33
17  Summertime Blues 2:38
18  Glittering Girl 3:05
19  Early Morning Cold Taxi 2:59
20  Girl’s Eyes 2:52
21  Coke After Coke 1:09
22  Sodding About 2:51
23  Things Go Better with Coke 0:32
24  In The Hall of The Mountain King 4:27
25  Jaguar 2:58
26  Rael (remake; IBC version) / Track Records outro 6:26

Track 14 previously unreleased

CD THREE: THE WHO STUDIO SESSIONS 1967 / 68

1  Glittering Girl (Take 4) (2018 remix) 3:29
2  Girl’s Eyes (Take 2) (2018 remix) 3:58
3  The Last Time (Take 8) 3:51
4  Under My Thumb (Take 3) (2018 remix with full ending) 3:13
5  Our Love Was (Take 2) 3:21
6  Relax (4-track to 4-track mix with Pete vocal) 3:22
7  Relax (Takes 1 and 2) 1:58
8  Mary Anne With the Shaky Hand (Takes 1 & 9) 3:43
9  Relax (Remake Take 4) 2:37
10  I Can See for Miles (full version) 4:54
11  Medac (Take 11) 1:13
12  Odorono (Take 3) (2018 remix) 2:47
13  Heinz Baked Beans (Takes 1 & 3) (2018 remix) 2:16
14  Top Gear (Takes 1, 2 & 5) (2018 remix) 3:03
15  Premier Drums (Takes 1 & 4) (2018 remix) 2:17
16  Charles Atlas (Take 1) 0:33
17  Rotosound Strings (Take 1) (2018 remix) 0:15
18  Track Records (2018 remix) 0:34
19  John Mason Cars (Takes 1 – 3) / Speakeasy / Rotosound Strings / Bag O’ Nails (2018 remixes) 1:02
20  It’s A Girl (aka ‘Glow Girl’) (Takes 2, 3 & 4) 3:21
21  Mr Hyde (1st stage mix Take 1) 2:39
22  Little Billy (Takes 1 & 3) 4:14
23  Mrs Walker (aka ‘Glow Girl’) (4-track to 4-track mix, take 7) 2:31
24  Call Me Lightning (Take 1 backing track, Take 8 stereo mix & jam) 6:12
25  Dogs (Take 2) 3:14
26  Melancholia (Take 1) 3:50
27 Shakin’ All Over (Take 3) 1:35
28  Magic Bus (Take 6) 3:00

Most tracks on CD 3 include studio chat, all tracks previously unreleased in this form.

CD FOUR: THE ROAD TO TOMMY 1968

1 Glow Girl 2:27
2 Faith in Something Bigger 3:09
3 Dr Jekyll And Mr Hyde 2:38
4 Call Me Lightning 2:23
5 Little Billy’s Doing Fine 2:19
6 Dogs 3:10
7 Melancholia 3:21
8 Fortune Teller 2:22
9 Facts Of Life (aka ‘Birds And Bees’, backing track) 3:22
10 Magic Bus (single version)3:20
11 Call Me Lightning (US/UK mono single mix) 2:24
12 Dr Jekyll And Mr Hyde (UK mono single mix) 2:39
13 Dogs (UK mono single mix) 3:07
14 Magic Bus (mono, longer version) 4:35

Track 9 previously unreleased

CD FIVE: PETE TOWNSHEND’S DEMOS

1  Kids? Do You Want Kids 1:43
2  Relax  3:44
3  Glow Girl 3:26
4  Glow Girl (Version 2) 3:00
5   Inside Outside USA 3:06
6  Jaguar 2:59
7  Little Billy 2:11
8  Odorono 3:09
9  Pictures of Lily 3:31
10  Relax (Version 2) 2:26
11  Melancholia (2018 remix)  3:21
12  Thinking of You All the While (‘Sunrise’ Version 2) 3:15
13  Mary Anne With the Shaky Hand  3:15
14  I Can See for Miles 4:15

All previously unreleased and exclusive to the Super Deluxe Edition.

BONUS 7” DISCS:

Track UK 45: ‘I Can See for Miles’ (early mono mix with single-tracked vocal)
b/w ‘Someone’s Coming’ (original UK Track single mix with single-tracked vocal)

Decca USA 45: ‘Magic Bus’ (US/UK mono)
b/w ‘Dr Jekyll And Mr Hyde’ (original US Decca single mix)

.     .     .     .     .

THE WHO SELL OUT TWO CD EDITION

CD ONE: THE ORIGINAL ALBUM IN MONO

1  Armenia City in The Sky 3:47
2  Heinz Baked Beans 0:58
3  Mary Anne With the Shaky Hand 2:34
4  Odorono 2:30
5  Tattoo 2:48
6  Our Love Was 3:23
7  I Can See for Miles 4:06
8  I Can’t Reach You 3:27
9  Medac 0:56
10  Relax 2:38
11  Silas Stingy 3:03
12  Sunrise 3:04
13  Rael (+ Track Records run-off groove) 5:54

BONUS TRACKS IN MONO

14  Pictures of Lily (original UK Track single mix) 2:46
15  Doctor, Doctor (original UK Track single mix) 3:01
16  The Last Time (original UK Track single mix) 2:51
17  Under My Thumb (original UK Track single mix) 2:37
18  I Can See for Miles (original US Decca single mix) 4:03
19  Mary Anne With the Shaky Hand (original US Decca single mix) 3:19
20  Someone’s Coming (original US Decca single mix) 2:28
21  Unused Radio London ad / Early Morning Cold Taxi (1967 mono mix) 3:04
22  Unused Radio London bulletin link /Jaguar (1967 mono mix) 2:50
23  Unused Radio London ad /Tattoo (early alternate mono mix) 3:05
24  Rael (Talentmasters Studio, New York early rough mix) 5:58
25  Sunn Amps promo spots 2:42
26  Great Shakes ad 1:07

Tracks 21, 24 & 25 previously unreleased

CD TWO: THE ORIGINAL ALBUM IN STEREO

1  Armenia City in The Sky 3:50
2  Heinz Baked Beans 1:01
3  Mary Anne With the Shaky Hand 2:34
4  Odorono 2:35
5  Tattoo 2:54
6  Our Love Was 3:25
7  I Can See for Miles 4:10
8  I Can’t Reach You 3:31
9  Medac 0:57
10  Relax 2:41
11  Silas Stingy 3:08
12  Sunrise 3:05
13  Rael 5:38

BONUS TRACKS IN STEREO

14  Rael Naïve (complete with organ coda ending) 1:38
15  Mary Anne With the Shaky Hand (US single version) 3:27
16  Someone’s Coming 2:33
17  Summertime Blues 2:38
18  Glittering Girl 3:05
19  Early Morning Cold Taxi 2:59
20  Girl’s Eyes 2:52
21  Coke After Coke 1:09
22  Sodding About 2:51
23  Things Go Better with Coke 0:32
24  In The Hall Of The Mountain King 4:27
25  Jaguar 2:58
26  Rael (remake; IBC version) Track Records outro 6:10

.     .     .     .     .

2LP STEREO VINYL EDITION

LP ONE: THE ORIGINAL ALBUM IN STEREO

Side 1
1  Armenia City in The Sky 3:47
2  Heinz Baked Beans 0:58
3  Mary Anne With the Shaky Hand 2:34
4  Odorono 2:30
5  Tattoo 2:48
6  Our Love Was 3:23
7  I Can See for Miles 4:06

Side 2
1  I Can’t Reach You 3:27
2  Medac 0:56
3  Relax 2:38
4  Silas Stingy 3:03
5  Sunrise 3:04
6  Rael / Track Records run-off groove 5:54

LP TWO: BONUS TRACKS IN STEREO

Side 1
1  Mary Anne With the Shaky Hand (US single version) 3:27
2  Someone’s Coming 2:33
3  Summertime Blues 2:38
4  Glittering Girl 3:05
5  Early Morning Cold Taxi 2:59
6  Girl’s Eyes 2:52

Side 2
1  Coke After Coke 1:09
2  Sodding About 2:51
3  Things Go Better with Coke 0:32
4  In The Hall Of The Mountain King 4:27
5  Jaguar 2:58
6  Rael (remake; IBC version)  Track Records outro  6:10

.     .     .     .     .

2LP MONO VINYL EDITION D2C EXCLUSIVE

LP ONE: PRESSED ON ODORONO RED VINYL

THE ORIGINAL ALBUM IN MONO

Side 1
1  Armenia City in The Sky
2  Heinz Baked Beans
3  Mary Anne With the Shaky Hand
4  Odorono
5  Tattoo
6  Our Love Was
7.  I Can See for Miles

Side 2
1  I Can’t Reach You
2  Medac
3  Relax
4  Silas Stingy
5  Sunrise
6.  Rael (+ Track Records run-off groove)

LP TWO: PRESSED ON BAKED BEAN ORANGE VINYL

BONUS TRACKS IN MONO

Side 1
1  Pictures of Lily (original UK Track single mix) 2:46
2  Doctor, Doctor (original UK Track single mix)  3:01
3  The Last Time (original UK Track single mix)  2:51
4  Under My Thumb (original UK Track single mix) 2:37
5  I Can See for Miles (original UK Track single mix) 4:03
6  Mary Anne With the Shaky Hand (original US Decca single mix) 3:19
7  Someone’s Coming (original US Decca single mix) 2:28

Side 2
1  Unused Radio London ad / Early Morning Cold Taxi (1967 mono mix) 3:04
2  Unused Radio London bulletin link /Jaguar (1967 mono mix) 2:50
3  Unused Radio London ad /Tattoo (early alternate mono mix) 3:05
4  Rael (Talentmasters Studio, New York early rough mix) 5:58
5  Sunn promo spots 2:42
6  Great Shakes ad 1:07

.     .     .     .     .

ALL FORMATS RELEASED 23 APRIL ON UMC/POLYDOR

ORDER HERE https://thewho.lnk.to/SellOutBoxPR